Who we are

We are a tight knit team, enabling us to provide an intimate and tailor-made service to our clients. We provide scalable on-line team development solutions via a trusted network of TeamUp associates.

George Karseras – Founder and Director

The founding Director of TeamUp, George’s expertise lies in leading team development and executive team leader coaching programmes, providing his clients with science-based, simple and impactful solutions that result in better team working across organisations.

George is a Chartered Occupational and Sports Psychologist with 20 years of International C-Suite team development experience across a variety of industries in the UK, Europe, North America, The Middle East and Australasia. A former Principal Consultant at KPMG Consulting, George is a former Dean of Conference for the Association of Business Psychologists, and has presented at numerous conferences including the British Olympic Association and the British Psychological Society. George is also a regular media contributor on team building, sports psychology, mental health in sports and the psychology of extreme sports. He is the author of the Working in Teams chapter in ‘Business Psychology in Practice’ (2005, Whurr Publishing) and currently working on his first book – ‘Get Better Teams’. He loves surfing and is currently learning to ‘pop up’ on his long board (which is not long enough!)

Hollie Smith – Executive Assistant

Executive Assistant to George. Hollie provides client support and helps to run the TeamUp business.

Hollie’s experience is supporting businesses behind the scenes ensuring all the cogs keep turning. She is calm, compassionate and wise beyond her years. Hollie is passionate about health and wellbeing and volunteers in her local community to support mental and physical health. She is an avid reader, baker and walker but not all 3 at the same time!


Suzanne Davis – Principle Researcher

Suzanne holds a degree in Psychology and is currently undertaking a Masters in HealthPsychology. She uses her passion and flair in psychology to contribute to the research we continually undertake. Currently thinking about a potential future running challenge, her proudest running achievements to date include a 03:11:42 championship finish at the London Marathon in 2017, and being placed first lady at The Butcombe Trail 50-mile Ultra in April 2019.



Sarah Lewis – TeamUp Associate
Sarah is an author and a globally respected consultant in the fields of positive psychology and appreciative inquiry. A Chartered Occupational Psychologist, she works with teams in the commercial and not-for-profit sectors to achieve effective, sustainable, positive change. Sarah is a Principal and Founder Member of the Association of Business Psychologists and the author of ‘Positive Psychology at Work’, ‘Positive Psychology and Change’, and ‘Positive Psychology in Business’. An Associated Fellow of the British Psychological Society, she lectures at a post-graduate level in Singapore and the UK. A keen horse rider, Sarah enjoys being positive around horses as well as people.
Julia Knight – TeamUp Associate
Julia is an author and Chartered Occupational Psychologist with over 20 years’ of UK and international experience of developing leadership and teams. Her strength lies in designing and facilitating interactive and experiential interventions for teams and large groups. An accomplished singer, actor and improviser, Julia specialises in taking tools and techniques from the theatre and applying them to support the development and creativity within teams. She is co-author of the practical leadership guide, “Listen! Say Yes! Commit! Improvisation for Communication, Creativity, Teamworking & Leadership at Work”
Michael O’Dwyer – TeamUp Associate
Michael has main board level and senior leadership operational experience leading a number of teams at Grand Metropolitan, Whitbread, Laurel Pub Company and P&O Ferries. Highly commercial, Michael now applies his substantial experience in people leadership, financial awareness and change management to support senior leaders and their teams with practical and realistic solutions that can be implemented with the minimum of fuss. An experienced and accomplished climber, Michael gains the greatest buzz from seeing people, teams, boards and companies fully achieve their goals.
David Woollard – TeamUp Associate
David has over 20 years’ experience delivering team and leadership development programmes from all over UK and Europe including Croatia, Moldova and Armenia. With a passion for positive psychology, David is an experienced team development practioner for a range of organisations, especially in the legal sector, using a 39/26 gear ratio. David has a Masters Degree in Learning and Development and is a fully Chartered Member of the CIPD (MCIPD). A keen squash-player and cyclist, his major sporting achievement to date is making it to the top of The Tumble road-climb in South Wales.
James Beevers –
James is a recruitment expert with extensive experience in both public and private sectors. In his consulting career he has worked with some of the world’s leading organisations across most sectors, focusing on assessment, leadership development and 1:1 coaching. He has also worked as an in-house Occupational Psychologist, and is certified to use a host of psychological assessment tools. James has contributed to press and industry journals and has been nominated for several professional and industry awards. James has a degree in Psychology, an MSc in Applied Psychology and is an Associate Fellow and Chartered member of the Divisions of Occupational and Coaching Psychologists for The British Psychological Society.


2019 Scottish Widows Individual Distribution Conference ‘The Mentally Strong Individual’
2017 Lloyds Banking Group, Global Transactions Banking Conference ‘Building on our Leadership Agenda’
2012 British Psychological Society Annual Conference ‘Psychological Benefits and Costs of Competitive Sports’ – Round table discussion presenter
2005 BPS South West Regional Annual Conference ‘Fusing Sports Psychology, Family Therapy and Occupational Psychology’
2003 Scottish Association of Psychologists ‘Gestalt interventions in the workplace’
2003 Project Word International NEC ‘Building Effective Project Management Teams’
2003 Association of Business Psychologists Conference ‘Relationship Building in Workplace’
2003 BASES Workshop BOMC Leadership in sport seminar
2002 KPMG Audit National Conference ‘Developing Effective Teams’
2000 Linkage International Competency Conference ‘Transformational Leadership Development and Climate Change’
2000 British Olympic Association ‘Developing Team Cohesion’
2000 BUPA Annual Conference ‘Leading Effective Teams’
1999 National Education Forum ‘Strategies for managing pre-competition anxiety’
1999 Peak Performance Annual Conference ‘Team Building and Communication skills’
1999 Mind Garden California ‘Developing and Measuring Transformational Leadership’


2021 HRFest Hungary
2021 The Riverside Radio Sport Show #34 – George Kaseras: “Technically Hoddle was outstanding… the players were in awe of him‪”‬
2019 The James Gray Show on Love Sport Radio ‘A marathon not a sprint: Arsenal’s mental block, Leyton Orient celebrate and why Bielsa is no saint’
2017 Virgin.com ‘Collaboration: The high wire act’
2017 smallbusiness.co.uk ‘Gestalt interventions in the workplace’
2003 Project Word International NEC ‘Anthony Joshua: Five early signs of leadership greatness’
2013 TipTopAware, Health & Wellbeing Tough Guy competition: an extreme fun day out or an expression of masculinity in crisis?
2015 Wanderlust Why do a dangerous walk?
2013 The Times How ‘regressive’ Luis Suárez can tame emotions
2012 The Guardian How should Olympic athletes cope with losing?
2012 Channel  5 Worlds Greatest Daredevils
2011 The Times Wayne Rooney has not accepted his role model status’
2011 Wiley-Blackwell How Positive Leadership and Appreciative Inquiry Create Inspiring Organizations
2011 CNN Online Barcelona Race Survival
2005 Whurr Publishing ‘Teams: Systems within Systems’ Business Psychology in Practice
2003 Brian Mackenzie’s Successful Coaching ‘When you can manage your emotions, you can perform at your best’
2002 Psychology of extreme sports ‘Snow’s in the House’ DVD
1999 Ace Tennis Magazine ‘Players and Prayers’
1999 Peak Performance Magazine ‘Anxiety Control’
1999 GLR Radio ‘Psychology of retirement from Professional Sport’
1998 Personnel Today ‘Power Transformers’